BENGNI BKHA WO SAMUNG TANG MAINGMO BURDI THAIDOUH

1. YAPHAIHLAIMO [RECIPROCATION] :

Jekeha no nung jemuha manoi mangna wo rimo ongba jemuha samung tangkhruh ye rimo se tong khe abo bung le Bini bkha bkha wo ninthing lakai kchayauh ye se matong nai. Akhe nangkhruhyauh ni pho joto mchu ou.

Chongsaumo kroi yo ninthing nching ye jemuha manoi bung maingsau singkhe binthing yo jemuha manoi nung saingmo rau pho bung khauhsihthau yauh ya. Hingba manoi kaham dammrouh poto pho nangpai ya, jemuha khupor sa ye khnarimo ongba jemungha samung bung tangsau tongmo daradouh no nangkhruhmo pho klai maing ou.

Nung pho jekeha bai jemuha wo nangkhruh yauhmo tong singkhe jewaiha jethaiha wo le yauhpherau ni mchumo nini bkha wo kaa mlei.

2. BENG NI NO NAI YE SNUNGLAMO [SOCIAL PROOF]:

Jebrouh pho jeba wo se sauh sisouh ya bai rungsouhyama wo le sauhni sam wo being ni no nai ye masnung ou. Bisibauh khe sauhni sauhbauhha bai tangbauhha wo nai masnung ou.

Chaamo bai chaayama jeba poto pho nai ye nuhmo, khnamo rau nching ye snunglai ye sloihlai thangmo se gbangther.

3. JOBAN LORE YA KHE YE BSAUH YAPHAIHMO KCHAIH [COMMITMENT AND CONSISTENCY] :

Brouh mnusu le Soito bai joban se krauhthauh bai ktorthauh. Waiha douh hinglaimo le waiha ong hing khe ong hingmo dei Soito no puron khelai yauhnai nang ou. Joban thik tongmo wo nching se ashalaima, khathoilaima bai bisahtchalaima rau le tong ou. Khe ongmbauh wo waiha ongpraumo samung wo le jesah sauhni khauh khoi, dugu ongba jeba klai yauhnai ong tong pho slehma bai katorma no turr noih ye bsauh bai somoing pura yaphaih yauhnai nang ou.

Sauhni kau no le joto se toryauh ou. Sauh mchumo khasouhmo bthai pura ongphai yauhnai ni bauh wo bkhu ni Soito kau rimo no se hell khe hoih singkhe keha brouh pho gotheyauh ya.

4. KHASOUHKUHMO [LIKING] :

Nung bkha bchisouhlamo brouh bai le ongprau ni klaima sei. Ada brouh no nung khasouhmo karon le -

1. Broi tla hammo ni bauh,
2. Nung no kaham sanaima ongmbauh,
3. Akol groingnang brouh kchang ongmbauh,
4. Bkhu wo piamtoinang ongmbauh,
5. Nini kau lanai, nung no hamyauhnai brouh ongmbauh ye pho ong maing ou.

Bodeima brouh no se nung pho khasouhkuh ni ong singkhe bung ni bauh wo nung pho bodeima obotar karai yauhnai sauhthaih di.

5. KAUBAGRA PNGMOMA [AUTHORITY] :

Kaubagra brouh kchu no le being man khe ou, asha pho asha ou. loge wo ruhphreh ni pho mchu ou. Samung kchu thuhnai rau, pusauh dam kchu thu-kaanai rau, tongmo kchungma khe tongnai rau no se betha beng kchu khe nai ou, man pho khe ou.

Asol gian burdi simo rungmo wo le kom ong tong pho bkur polaha wo kchung onggramo bai pho se bengni bkha wo chohaa achouhthai kaham thuh ye thang maing ou. Khe ongmbauh wo bo dei rau wo pho haba la ni nang ou.

Kaingchum tongmo dauhdauh wo pho being ni bkha wo samung tang maingmo juda juda sei.

6. KOM KSEING [SCARCITY] :

Maingthaumo manoi le dam kom sei. Je maingthaumo kom kseing manoi abo se dam pho tongkuh ou, being pho rtuh ou. Nuhphlaimo no le Msa no pho kriyauh ya ong thang ou. Abo dei jukhe ni nuhyauhmo pho moilo kome thang ou. Nuhlaimo, malaimo kom reh, kseing ongmo wo se being ni bkha wo dam tong ou.